From Personal Loss to Community Impact

In 2014, our founder and President, Pierre Demers, faced the heartbreaking loss of his great-niece, Danica, who passed away at the tender age of 9. To honor her memory and legacy, Pierre committed to ongoing support for the patients and families at Phoenix Children’s Hospital.

Collaborating with his family and a network of like-minded business leaders, Pierre founded the AZ Kidz Experience. This initiative aims to unite the off-road and outdoor communities, creating memorable experiences for families while raising essential funds for Phoenix Children’s Hospital through a series of off-roading events across Arizona.

Since its inception, AZ Kidz Experience has contributed over $318,000 to the hospital and is projected to surpass $500,000 in 2025, demonstrating the profound impact of community-driven efforts.